Founders

Raluca Alexandru
I am an experienced money manager and advisor to wealthy families around the globe, an inquisitive and fun interlocutor for clients and peers alike.
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After graduating my MBA from Ross School of Business at the University of Michigan, I have embarked on a life long passion of investment advisory career.
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I was selected one of the few advisors with Goldman Sachs Private Wealth Management.
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After several years I moved back to Europe and dived into huge wholesale bank model with HSBC Switzerland.
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The experience came full circle after my experience with a pure private bank player, Union Bancaire Privee, largest family owned bank in Switzerland.
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In 2017 I became an independent adviser and from this vantage point I can say now that I am fully enabled to properly advise my clients on how to manage their wealth.
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Cip Alexandru
I am a business consultant with more than 15 years of experience and have operating experience as interim CEO
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After my MBA from Ross School of Business I joined the strategy consulting firm The Boston Consulting Group in Chicago.
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When I moved to Europe I become manager and partner of a consulting boutique operating in Eastern Europe
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Afterwards I led the retail and Consumer goods practice at PWC
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At Accenture I joined the client group being responsible for some of the largest Consumer and retail clients
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In 2022, I was appointed as interim CEO of one of the largest agrifood family businesses in Romania (a company with over 2000 employees)
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Partners

Mia Forbes Pirie
I’m a former City of London lawyer who has lived in 6 countries and is fluent in 3 languages
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I have a Masters in Science (Imperial College, London) and a Masters in Law (College of Europe, Bruges)
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I work with families and family businesses as well as with directors restructuring organisations, individuals in conflict, international organisations, governments, members of parliament and religious communities.
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My clients have included the G7, the Government of Mongolia and the Church of England.
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Clients at Microsoft have called me “the Einstein of EQ”.
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Motor racing legend Sir Stirling Moss said that “she has a calm confidence and does not hesitate to hold her own - even with me!

Dorina Serban
I am an entrepreneur, an angel investor and advisor, and most of all, a passionate explorer of visionary ways to unlocking new depths in our human potential. Born in Romania, my professional career brought me to live in Germany and I travelled the world before finding my home in Switzerland.
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I hold an Executive MBA from Kennesaw State University Atlanta, a Diploma in Venture Finance from the University of Oxford, and I spent over a decade in the corporate healthcare world, leading local and then global commercial operations for B.Braun, one of the largest German family owned business.
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Over the past seven years, I spent my time at the intersection between business, personal development and spirituality. I co-founded an investment company, invested in startups and supported entrepreneurs in their journey.
Advisory Board

Thomas Müller
Tho​mas Mül​ler is a part​ner with Wal​der Wyss in Zu​rich and ad​vi​ses banks, asset ma​na​gers, fund mana​gers, in​suran​ce compa​nies and Fin​Tech com​pa​nies in com​plex regu​la​to​ry mat​ters.
Cham​bers Glo​bal and Cham​bers Eu​ro​pe re​co​gni​ze him as lea​ding prac​ti​tio​ner.
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Tho​mas Mül​ler was edu​ca​ted at Uni​ver​si​ty of Bern Law School (lic. iur., 2000; Dr. iur., 2008) and holds an LL.M. de​gree from the New York Uni​versity School of Law (2005). In 2007, he was a vi​si​ting schol​ar at Ford​ham Uni​ver​si​ty School of Law, New York. Pri​or to joi​ning Wal​der Wyss, Tho​mas Mül​ler was an as​so​cia​te with ma​jor law firms in Zu​rich and in New York. In 2009, he was se​con​ded to the Swiss Ban​kers’ As​so​cia​ti​on in Ba​sel whe​re he was re​spon​si​ble for the re​vi​si​on of the Swiss de​po​sit pro​tec​tion sche​me. Tho​mas Mül​ler was lec​tu​rer at Uni​ver​si​ty of Ge​n​e​va Law School.
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